Digital Marketing Manager
工作地 Columbia, 马里兰州 发布日期 September 24, 2024 职位 ID 16713 Pay Range $90k-$105k- Managing the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
- Developing and implementing a strategy for Search Engine Optimization (SEO).
- Managing the AutoChem web content translation process with an external translation agency.
- Acting as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
- Regularly reporting, presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
- Ensuring Email Marketing programs are executing successfully by collaborating with various stakeholders.
- Effectively supervising eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
- Bachelors in marketing, business, chemistry, life sciences, or related field is a plus.
- 3-5 years of experience with content management.
- Experience using a website Content Management System (CMS), Adobe Experience Manager (AEM), and Adobe Analytics.
- Understanding of lead generation.
- Strong reporting and analytics background for digital marketing metrics.
- Familiarity with SEO, SEA, and PPC.
- Medical, dental and vision care coverage and a 401(k) savings plan with company matching – all starting on date of hire
- Tuition reimbursement, perks, and discounts
- Parental and caregiver leave programs
- All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits
- Global market strength and worldwide leadership in precision instrumentation
- A brand name that is identified worldwide with precision, quality, and innovation
- Thousands of patents, design and innovation awards across Mettler Toledo
- Global recognition for the quality of our products and services
Working at METTLER TOLEDO AutoChem Inc. (www.mt.com/autochem) means you are impacting the world in important ways. Our process analytical technology and automated synthesis reactors provide scientists in the pharmaceutical, biotechnology, and chemical industries the information they need to deliver life-changing products. As a strategic business unit within Mettler Toledo, AutoChem develops, manufactures, sells, and services instruments that modernize chemical synthesis, provide insight to every chemical reaction, and provide process knowledge to eliminate scale-up and safety incidents.
- Our instruments increase the efficiency and effectiveness of chemists and engineers.
- Our products help develop profitable, green, and safe scientific processes.
- We help keep you healthy. Our instruments make it possible for scientists to develop new drugs and bring life-saving medicines to the world.
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